Wristband Design GA

Collar Design GA

Final Video

Packaging

Service Blueprint

Studio Photos

App Features

User Testing 2

User Testing

Making the collars

The Collars are made from silicon and the colours represent the materials that would be used in actual manufacturing.

Making the video, My companions for this video

Promo Video

This is the promo video I created for Instagram as a very brief insight to the app

Gamification Examples

Exploring Gamification in popular apps

Snapchat:  -Trophy System
                  -Holiday Announcements
                  - Customisables

Fitness Apps:  -Goals
                        -Congratulations

Imgur: -Points system
            -Social Approval

Candy Crush: -Colourful
                       -Harder Levels
                       -Moving up map / Board

Nintendogs: -Care for pet
                     -Toys

Games in general: -Extra Players
                              -Customisable
                              -More Levels
                              -X.P. points
                              -Campaign
                              -Play with friends
                              -Online Co-op
                              -Colorful
                              -Simple yet Hard
                              -Restrictions/ Unlockables
                              -Use of characters                      

wireframe

Gamification

Further research has led me to understand what makes people return to games and how to encourage people to keep going. This will be extremely helpful when designing my own app.     Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. 

Peoples natural desire for Competition, Achievement, Status, Altruism and Community Collaboration. 5 Most common mechanics are Points, Badges, Levels, Leaderboards and Challenges

Goal

In 2014, 53% of all dogs were considered obese. There are over 42 million dogs in the world meaning over 21 million dogs are obese. This is an issue that needs to be addressed. 

Companion is a fitness brand that aims to eliminate obesity in dogs by encouraging fitness in both owner and pet. Using a smart wristband and smart collar combined with a fitness app, companion aims to promote healthy lifestyles for dogs and their owners everywhere.

Logo and Brand exploration

During the concept phase i had a number of different ideas that i felt were strong enough to bring forward, yet i needed a way to tie them together. This is when i decided to brand the concept. Through many different iterations i came to the following designs. I want the logo to encompass the symbiosis that this project will show between man and beast.

Inspirations and Competitors

Mood Board

Through research i have learned and understand what details are necessary for a fitness app to ave. Heart rate , steps counted and calories burned as well as how they should be displayed. Through research i also learned that there are no smart devices when it comes to fitness in pets. 

Down to one

With the 3 concepts to be narrowed down, the design process rolled on. I felt there was a lot of interesting features i touched on within the initial three concepts that i didn't want to lose so i had to put a lot of thought into keeping them. The main aim for this project is to keep the dog healthy and finding the best way to do that is my goal. With this in mind i am going forward with the smart collar/ wristband and app combination. I chose these because i feel people only give when they get and by encouraging them to stay healthy, with their dog, then in turn the dog will also stay healthy.